Ciceró dArt is a company created by Aina Ferrero-Horrach. Ciceró dArt provides cultural services and that organises cultural tourism activities, placing a special emphasis on the art and culture of Majorca and the Balearic Islands.
“Ciceró dArt” is a pun, referring to the old term “cicerone”, used to describe the guide who used to conduct visitors through museums, galleries, places of interest, etc.
The objective is to take the essence of the term “cicerone” and the historical figure behind it (the famous philosopher, writer and orator Cicero) and apply it to present times, giving it a broad and global meaning in terms of art and culture.
Therefore, the aim of Ciceró dArt is to convey different aspects of the Balearic art and culture these days in order to promote the image of Majorca as a destination for high-quality cultural tourism.
We know that the tourists of the 21st century are demanding, people who often flee from standard promotions and look for personalised unique travelling experiences, that is, specifically tailored to their interests.
The main services we offer are: to write texts and develop cultural content regarding the art and culture of Majorca and the Balearic Islands, and to schedule guided tours in several languages to the main places of cultural and artistic interest on the island.
Ciceró dArt works for a wide range of customers, both in the public and private sectors; individuals, families, tourists, travellers, organised group programmes, travel agencies, publishing companies, publications, media…